Allie X discusses success in alternative pop, artistic independence, and upcoming fourth album “Happiness Is Going To Get You”

A year has passed since Allie X’s last album, and she’s back with a new daring and resistant work that delves into the journey towards contentment. Alexandra Hughes, known as Canada’s alt-pop creator Allie X, shares her thoughts on greatness stemming from struggle. Rushing from London to New York and then to the UK with her new album ‘Happiness Is Going To Get You’ set to release in ten days, she describes her creative process as fast-paced.

Creating ‘Girl With No Face’ while still on tour with her previous record was a whirlwind experience for Allie X. Despite facing chronic illness for over two decades, she embraces the idea that joy comes from suffering, driven by grandiose visions and ambitious ideas that have shaped her career. She faced a steep learning curve in achieving creative and financial independence, but the blood, sweat, and tears paid off, leading to a more agile operation.

The new album, ‘Happiness Is Going To Get You’, came to her effortlessly and was completed within a year. A return to her roots at the piano allowed her to reflect on the hard work she invests in her craft. Transitioning from the ego-death of her previous work, this album explores nostalgia and spirituality, offering a counterbalance to her rage.

Drawing inspiration from Tori Amos’ baroque-pop style in ‘Boys for Pele’, Allie X’s new record features harpsichords, orchestral elements, and a departure from glamor into the classical and gothic realms. Both artists share a rejection of conventional feminine beauty standards in their music, embracing provocation and ugliness as powerful expressions in pop. Allie X recognizes the tension between societal expectations of femininity and her resistance to conform, channeling this into her music.

The record’s alter-ego, Infant Marie, embodies this resistance and embraces oddity, leadership of misfits, and a deep connection to nature and physics. Allie X finds freedom in being unlikable, rejecting traditional gender norms in her artistry. Looking towards the future, she hints at exploring maternal expectations and continuing her journey of defiance through her music.