Gmarket chooses Jaurim as first model for G Rock Festival 2026
Gmarket has recently announced a new partnership with the popular 28-year veteran band Jaurim. The band has been selected as the face of the upcoming G Rock Festival, an event set to kick off on January 1. This exciting collaboration marks Jaurim’s first time as an advertising model for Gmarket, and the anticipation for the festival is growing rapidly as a result.
The promotional campaign for the G Rock Festival will consist of two main parts: a teaser video and the main commercial. The teaser video, which was released on December 24, features Kim Yuna of Jaurim discussing her musical philosophy of not compromising with capitalism. In a humorous twist, she seamlessly transitions to preparing for the commercial shoot upon receiving a signal from a staff member, resulting in a light-hearted and entertaining moment that left the crew laughing. This impromptu scene, initiated by Jaurim, added a sense of authenticity and fun to the filming process.
The main commercial is scheduled for release on YouTube on the 27th, alongside three videos showcasing Jaurim’s greatest hits simultaneously. The G Rock Festival itself will run from January 1 to 3, offering customers substantial discounts on fresh and processed foods to celebrate the arrival of the new year.
The G Rock Festival, also known as the Gmarket Rock Festival, is a monthly special promotion that runs for only three days, starting on the first of each month. It features significant discounts on popular seasonal products, setting it apart with buzzworthy advertisements. Jaurim is the ninth artist to be featured in this advertising campaign, following the likes of Kim Kyung-ho, Park Wan-kyu, Cherry Filter, Seol Woon Do, Hwanhee, Min Kyung-hoon, Kim Jong-seo, and Ailee.
A representative from Gmarket expressed excitement about the festival, highlighting the growing curiosity and anticipation surrounding each month’s event. With their unique style and strong artistic philosophy, Jaurim is expected to bring a fresh perspective to the festival’s promotions and convey its distinct benefits and messages with a significant impact.
Overall, the partnership between Gmarket and Jaurim for the G Rock Festival is poised to create a memorable and engaging experience for customers, combining the band’s long-standing reputation in the industry with the innovative approach of the online marketplace. As the festival draws nearer, fans of both Jaurim and Gmarket can look forward to a dynamic and exciting event that celebrates music, discounts, and the spirit of the new year.