New Song of the Day: “Joy” by 13th Floor – Dry Cleaning
Dry Cleaning, the London-based band, is gearing up for the release of their third album, Secret Love, this Friday. The group has already released three singles from the album, including Joy, which serves as a beacon of hope in the midst of challenging times. With lyrics inspired by adverts from Virginia Tech University’s archive, Joy aims to uplift and inspire those in need of positivity and kindness. The song is a heartfelt message encouraging listeners not to lose hope and to continue spreading love and compassion in a world filled with uncertainty.
Lead singer Florence Shaw shares her inspiration for the song, expressing her recent feelings of pessimism about the world’s current state. From the influence of online communities like the “manosphere” to ongoing global conflicts, Shaw wanted to counteract the negativity by infusing the song with messages of hope and innocence. Joy serves as a reminder to stay positive and embrace kindness, even in the face of adversity.
Accompanying the release of Joy is a visually stunning choreographed video featuring the band’s very own Tom Dowse. The video aims to break away from traditional music video formats and encourages viewers to engage with the music in a personal and expressive way. Inspired by the diverse reactions they witness at their live shows, the band wanted to create a platform for fans to interpret the music in their unique ways, regardless of their technical abilities.
Secret Love, the upcoming album from Dry Cleaning, showcases the band’s evolution and unique sound. With influences ranging from Reagan-era punk to stoner rock and no wave, the group’s music is a blend of genres that defy categorization. Producer Cate Le Bon describes the album as a journey through different sonic landscapes, each song like a distinct image in a gallery. The album was crafted through collaborative songwriting sessions and experimental recording processes at various studios, resulting in a cohesive and innovative musical statement.
Despite working with renowned producers and musicians, Dry Cleaning maintained a strong sense of identity throughout the album’s creation. The band’s confidence in their sound and vision allowed them to push themselves creatively and explore new musical territories. Secret Love is a testament to their boldness and willingness to take risks, resulting in a career-defining release that showcases their distinctive personality and energy.
As the band prepares for the release of Secret Love, they invite listeners to join them on a musical journey that is both captivating and thought-provoking. With Joy as the final single leading up to the album’s debut, Dry Cleaning continues to push boundaries and challenge conventions in the music industry. Their unique blend of influences and uncompromising approach to music make them a standout act in the contemporary music scene, poised for continued success and recognition.