Sugar announce upcoming tour with release of new song “Long Live Love”
Sugar made a triumphant return in October, marking their comeback after three decades with the release of “House Of Dead Memories” and a few live shows in New York and London. Now, the alt-rock band fronted by Bob Mould is back in the spotlight once again, unveiling their latest track titled “Long Live Love” along with the exciting announcement of their upcoming Love You Even Still 2026 World Tour.
Bob Mould shared insights into the creation of the new track, revealing that he penned “Long Live Love” back in 2007 during his time residing in Washington DC. Reflecting on the political climate of the George W. Bush era, Mould found himself deeply immersed in his DJ endeavors with Blowoff while still harboring a passion for crafting pop-oriented guitar compositions. Drawing inspiration from seminal albums like Garbage 2.0, Mould likened “Long Live Love” to an unearthed gem reminiscent of a forgotten Garbage track.
Expressing his thoughts on Sugar’s reunion, Mould expressed his surprise at the overwhelmingly positive response to their initial release. The band’s sound and aesthetics have evolved over the years, and with uncertainties abound, the band had not anticipated such fervent enthusiasm for their return. The anticipation and excitement surrounding their shows in NYC and London have been heartening for the band, with fans reminiscing about the enduring impact of Sugar’s music, the infectious energy of their live performances, and the ear-splitting decibel levels that defined their shows.
The upcoming tour signifies a fresh chapter for Sugar, as they gear up for a year filled with electrifying rock concerts across the globe. With a renewed focus and determination, the band is eager to deliver an unforgettable live experience to their dedicated fan base.
To kick off the excitement, fans can take a listen to “Long Live Love” below and get a taste of what’s to come on the highly anticipated Love You Even Still 2026 World Tour. The tour itinerary spans various cities including New York, London, Belfast, Dublin, Manchester, Glasgow, and many more, promising an exhilarating musical journey for fans worldwide.
Sugar’s return has undoubtedly sparked a wave of nostalgia and anticipation among fans, and the Love You Even Still 2026 World Tour is poised to captivate audiences with its electrifying performances and enduring music. Embrace the nostalgia and rock out to Sugar’s iconic tunes as they embark on this epic musical journey around the world.