Sugar release music video for “Long Live Love” and reveal upcoming tour dates

Sugar has recently unveiled the latest music video for their newest track, titled “Long Live Love.” The eye-catching video was skillfully crafted by Lee Gregory at I Love Motion. Fans can now enjoy the song in digital format, with the option of adding it to their collection on a 7-inch record alongside the band’s 2025 hit single, “House of Dead Memories,” set to be released on May 1 via BMG.

In addition to this exciting musical offering, the group has also announced a series of tour dates spanning across Europe, Ireland, the UK, and the US. The revealed dates supplement their already sold-out spring performances in New York and London, UK.

Sugar previously delighted fans with their much-loved box set, “Copper Blue – The Singles Collection,” which was released in 2025. The video for “Long Live Love” and the upcoming tour dates can be found below:

May 02 – New York, NY – Webster Hall [sold-out]
May 03 – New York, NY – Webster Hall [sold-out]
May 04 – New York, NY – Webster Hall [sold-out]
May 23 – London, UK – O2 Forum Kentish Town [sold-out]
May 24 – London, UK – O2 Forum Kentish Town [sold-out]
May 26 – Belfast, UK – Ulster Hall
May 27 – Dublin, IE – National Stadium
May 29 – Manchester, UK – New Century Hall
May 30 – Bristol, UK – Electric Bristol
May 31 – Nottingham, UK – Rock City
Jun 02 – Glasgow, UK – Barrowland
Jun 03 – Leeds, UK – Irish Centre
Jun 04 – London, UK – Clapham Grand
Jun 07 – Oslo, NO – Rockerfeller
Jun 09 – Stockholm, SE – Debaser Strand
Jun 10 – Copenhagen, DK – Vega
Jun 11 – Berlin, DE – Huxleys
Jun 13 – Paris, FR – Elysee Montmartre
Jun 14 – Antwerp, BE – De Roma
Jun 15 – Utrecht, NL – TivoliVredenburg
Jun 17 – Lausanne, CH – Les Dock
Jun 19 – Álava, ES – Azkena Rock Festival
Aug 11 – Denver, CO – Mission Ballroom
Aug 15 – Seattle, WA – Paramount
Sep 10 – Minneapolis, MN – First Avenue
Sep 11 – Minneapolis, MN – First Avenue
Sep 26 – San Francisco, CA – The Warfield
Sep 30 – Los Angeles, CA – Palladium
Oct 08 – Detroit, MI – Masonic Jack White Theatre
Oct 09 – Cleveland, OH – Agora Theatre
Oct 10 – Pittsburgh, PA – Stage AE
Oct 12 – Philadelphia, PA – Union Transfer
Oct 13 – Philadelphia, PA – Union Transfer
Oct 14 – Washington, DC – The Anthem
Oct 16 – Brooklyn, NY – Brooklyn Steel
Oct 17 – Boston, MA – Roadrunner
Oct 18 – Hudson, NY – Basilica Hudson
Oct 20 – Cincinnati, OH – MCL Pavilion (Indoors)
Oct 21 – Nashville, TN – Brooklyn Bowl
Oct 23 – Atlanta, GA – The Eastern
Oct 24 – Athens, GA – Georgia Theatre

Excitingly, Sugar’s upcoming journey promises an exceptional musical experience for fans around the globe. Don’t miss your chance to catch them live at a venue near you!