“Cranked premieres debut single and video “Ignoring The Stain” created entirely at home”
Cranked recently released their debut single and music video for “Ignoring The Stain,” a project born out of a house just outside of Boston where the band members lived and worked together. The boundaries between music and other aspects of their lives blurred as the studio found its place in the basement, video equipment stayed upstairs, and songs were penned during breaks from meals and work obligations.
The band members of Cranked have an extensive background in metal and hardcore music, having been part of various bands such as Move, Wisdom and War, and Blood Tithe in the American Northeast. Despite their experience in the music scene, Cranked developed slowly and organically as a space where they could explore music without the constraints of past expectations and roles they had played in previous bands. The group’s dynamic was built on curiosity and a mutual desire to create music that felt authentic and genuine.
“Ignoring The Stain” serves as the band’s first track release, with a self-produced video accompanying its debut. The song represents a departure from the typical sound of their scene, featuring clean and restrained verses juxtaposed with a heavy and memorable chorus. The band intentionally chose this track to signal their resistance to easy categorization and a desire to showcase the complexity and depth of their music.
The lyrics of “Ignoring The Stain” draw from personal experiences of growing up in a turbulent and unstable environment, depicting a raw and unfiltered narrative without relying on metaphorical language to soften its impact. The band members emphasize that their musical evolution has shifted away from the need to prove themselves through heavy, aggressive music, focusing instead on a more nuanced and confident approach that reflects their growth as musicians.
Living together has transformed the band’s creative process, making music a constant topic of conversation and exploration throughout their daily lives. The collaborative nature of their work involves discussions about musical influences, the longevity of certain bands, and the authenticity of artistic expression. Cranked’s dedication to intentionality and originality, rather than emulation, sets them apart in a landscape of derivative music.
The band’s commitment to a DIY ethos is evident in their music-making process, where over two dozen demos were discarded in pursuit of a sound they could truly stand behind. The music video for “Ignoring The Stain” was also produced entirely in-house, using existing resources to create a visually compelling piece that mirrors the band’s uncompromising approach to their art.
Cranked’s debut single and video reflect a creative journey rooted in authenticity, collaboration, and a commitment to pushing boundaries within their music scene. As the band continues to write and produce music, they remain steadfast in their resolve to create art that resonates with depth and honesty, free from the constraints of conventional expectations and norms.