Hana Tour Unveils “Momentum (M.O.M.E.N.T.U.M.)” on December 22
Many travel industry experts now emphasize the importance of self when it comes to trip planning. The focus has shifted towards individual journeys. Last year, Hana Tour introduced “Momentum” as a key trend for travel in 2026. This concept encapsulates ideas like “conscious value consumption,” “Organic Vitality in nature,” “AI, My AI Companion,” “Exciting Feeling,” “Traveling with New People,” “Unique Storytelling,” and “moment Seizing.”
One of the prominent trends to watch out for is the rise of AI-based travel experiences. Artificial intelligence is increasingly being used in everyday life, with tools like ChatGPT, Gemini, and Purple Lexity becoming common. AI can significantly impact travel planning, allowing for the quick creation of detailed itineraries based on location commands. The Korea Tourism Organization’s trend analysis report for 2026 dubbed AI as a “trip butler,” suggesting that AI might be a more suitable guide for today’s travelers compared to traditional tour guides.
Another significant trend is the concept of responsible travel, focusing on making a positive impact on the environment and communities visited. Travelers are now seeking out new destinations, including small towns in Korea, cities in Japan, and lesser-known areas in countries like Vietnam. There is a growing movement towards consuming local products and souvenirs to support and positively impact the regions visited. This responsible travel approach prioritizes sustainability and community well-being.
Wellness travel remains a popular trend, with a focus on rejuvenation and self-care at luxury resorts. Travelers are increasingly seeking programs for relaxation, exercise, and meditation within resort settings to enhance their overall well-being. Wellness travel often involves utilizing local environments and resources, aligning closely with the goals of responsible travel. While wellness travel can come at a higher price point than traditional travel, the demand for such experiences is on the rise.
As AI-based and wellness travel experiences become more prevalent, consumer perceptions about travel planning are evolving. Airlines are now expanding their direct flight offerings, making long-distance travel more accessible and convenient. Travelers are also seeking more personalized travel experiences, choosing accommodations that suit their individual preferences and shifting towards experiencing a variety of hotels within a single city.
The trend of “Salvaged Stays” is gaining traction, with travelers opting to stay in historical buildings or repurposed spaces that have been transformed into accommodations. This trend reflects a desire for unique and authentic travel experiences, with travelers seeking out accommodations that offer a sense of history and character. The rise of AI in travel planning has also facilitated the growth of personalized travel experiences, allowing travelers to connect with like-minded individuals and create customized itineraries for a more tailored journey.