Comparison of Super Bowl and TPUSA Viewership Numbers

bow.”YouTube uses a census-style approach that counts intentional video plays, generally understood by creators to require at least roughly 30 seconds of watch time, though YouTube does not officially confirm that threshold. Nielsen, by contrast, relies on data from representative household samples and extrapolates those measurements to estimate total TV and streaming audiences.For context, Kendrick Lamar’s 2025 halftime performance drew 133.5 million viewers, according to the Associated Press. Lamar’s show also made history as the most-watched Super Bowl halftime show.The previous year, Usher drew an audience of 129.3 million, per AP….Kolvet also confirmed that TPUSA will host another halftime show in 2027.Bad Bunny’s Super Bowl Halftime Show: What to KnowDuring his set at the Super Bowl, headliner Bad Bunny used the moment to promote unity. The Puerto Rican star held up a football inscribed with “Together we are America,” as a jumbotron displayed the message, “The only thing more powerful than hate is love.”The show also featured surprise cameos from Lady Gaga and Ricky Martin, among others.President Donald Trump criticized Bad Bunny’s halftime performance, calling it “one of the worst ever,” and faulting the singer for performing in Spanish, saying, “Nobody understands a word this guy is saying.” More than 50 million people in the U.S. speak Spanish as either their primary or secondary language.Super Bowl LXI will be held on February 14, 2027 at SoFi Stadium in Inglewood, California, marking the first iteration of the event to fall on Valentine’s Day.In a polarized era, the center is dismissed as bland. At Newsweek, ours is different: The Courageous Center—it’s not “both sides,” it’s sharp, challenging and alive with ideas. We follow facts, not factions. If that sounds like the kind of journalism you want to see thrive, we need you.When you become a Newsweek Member, you support a mission to keep the center strong and vibrant. Members enjoy: Ad-free browsing, exclusive content and editor conversations. Help keep the center courageous. Join today.