Bad Bunny’s streaming numbers in the U.S. rose by 175% following the Super Bowl.

Following his appearance at the Super Bowl halftime show, Bad Bunny’s music experienced a significant surge in streaming numbers. Data from Luminate, an analytics company, revealed that Bad Bunny’s music streams saw a 175% increase in the United States on the day immediately following the Super Bowl, as compared to the previous week. Specifically, the artist accumulated a staggering 99.6 million streams on that day alone, a significant leap from the 36.2 million streams recorded on the Monday prior.

This spike is even more impressive when considering that the earlier Monday, February 2nd, marked the aftermath of the 2026 Grammy Awards, where Bad Bunny achieved the prestigious recognition of winning Album of the Year. This momentous win was historic as it marked the first time a Spanish-language album had secured the top prize at the Grammys. As a result of this accolade, the artist saw a substantial increase in streams, with his U.S. on-demand streams soaring by 117% on February 2nd compared to the prior week, January 26th.

Globally, Bad Bunny’s on-demand streams experienced a remarkable 132% surge on Monday, February 9th, in contrast to February 2nd. The numbers escalated from 117 million streams to an impressive 271 million streams, reflecting the widespread impact and popularity of Bad Bunny’s music on a global scale.

Among Bad Bunny’s most-streamed tracks in the U.S. on Monday, February 9th, some notable favorites include “DtMF” with 10.4 million streams, “Baile Inolvidable” with 6.7 million streams, and “NuevaYol” with 6 million streams. These figures underscore the artist’s diverse appeal and the resonance of his music with a broad audience.

Overall, the influx in streaming numbers following Bad Bunny’s Super Bowl halftime show is a testament to the artist’s undeniable talent and widespread acclaim. The trajectory of his music’s success underscores the power of cultural diversity and the impact of musical artistry that transcends language barriers. As fans continue to flock to Bad Bunny’s music, it is evident that his influence and popularity in the music industry are set to soar to even greater heights in the future.