Playable Inc. expands partner integration for video experiences
Playable Inc. is introducing a range of enhancements to its platform, including AI video, video templates, security updates, and expanded integration capabilities.
The CEO and Founder of Playable Inc., Phillip Wing, PhD, expressed excitement about the latest developments, stating, “This release offers a streamlined video delivery system, ensuring a seamless video connection that allows for the effortless incorporation of high-quality, instant-play video in email campaigns across various platforms.”
Based in Pleasanton, CA, Playable Inc. recently announced an extended partner integration to facilitate more immersive video experiences across customer engagement channels. In response to the evolving landscape of digital marketing, Playable has been focusing on empowering brands to easily create, optimize, and reuse impactful videos with greater control and efficiency. The company is set to unveil a series of upgrades in 2026, including AI-powered video creation tools, new video-centric templates, improved security measures, and enhanced integration capabilities.
The forthcoming enhancements are designed to provide marketers with a streamlined video delivery system that offers a seamless connection for incorporating high-quality videos into email campaigns across major platforms. This feature is agile, quick to deploy, and requires minimal setup, setting the stage for introducing video capabilities to additional digital marketing channels over the course of the year. Playable’s platform already supports all major email clients, with plans to expand into other channels as part of its broader multi-channel strategy.
With Playable’s video delivery system, marketers have a simplified authoring process for deploying videos and accompanying assets across various customer engagement channels, such as email, SMS/MMS/RCS, WhatsApp, in-app messaging, and push notifications, depending on platform configurations. By using a unified video delivery system, brands can ensure consistent customer experiences across different channels, networks, and devices, thereby reducing the time and resources typically required for creating cross-channel video experiences.
Furthermore, Playable is developing a creative suite within its platform, which will include AI Studio, an html block builder, video-first templates, and a central asset library. These features aim to streamline the management of video content within a centralized environment, making it easier for users to create and deploy engaging video content seamlessly.
These updates build on Playable’s existing platform and underscore the company’s commitment to enabling brands to deliver video experiences that are not only easier and faster to deploy but also scalable and measurable within existing marketing environments.
Playable’s focus on providing premium multi-channel video experiences has garnered trust from global brands across various industries, including travel, retail, gaming, and media. The platform integrates seamlessly with popular customer engagement and marketing automation platforms like Braze, Salesforce, Mailchimp, Benchmark Email, Klaviyo, Emarsys, and Campaign Monitor to ensure a seamless integration process for users.