‘I’m Not a Puppet, I’m the Star’: AI ‘Actress’ Tilly Norwood Debuts Pop Music Video
AI “actress” Tilly Norwood has made a splash with the release of a new pop music video, delving into the online criticism she faced upon her launch. The video, named “Take the Lead,” showcases Norwood in a variety of whimsical scenarios, from swinging from a disco ball to performing on a rooftop in London. She even takes flight while perched on an inflatable flamingo, all depicted through what appears to be AI-generated visuals. However, Particle6, the production company behind the project, emphasizes that the video was crafted by a team of nearly 20 individuals. They argue that rather than displacing human workers, AI technology has enhanced productivity in the creative process.
The opening of Norwood’s music video includes a statement clarifying that it was produced by 18 actual people, spanning from production and costume designers to editors and actors, with no harm caused to any flamingos. This artistic endeavor was inspired by an essay penned by Norwood’s creator, Eline van der Velden. The song itself was crafted using Suno, an AI music generator, and brought to life by Particle6 and their AI branch Xicoia Studio, employing both existing AI tools and their unique creative methods. Van der Velden physically acted out Norwood’s performance, which was later integrated into the AI workflow to shape the music video.
The poignant lyrics of the song reflect Van der Velden’s ongoing struggle with the backlash Norwood received after being introduced as the world’s first “AI actress” in 2025. “When they talk about me, they don’t see the human spark, the creativity… I’m just a tool, but I’ve got life,” Norwood’s robotic voice sings. “They think I’m just a dollar dream, but I’ve got more than they believe… I’m not a puppet, I’m the star.”
This musical endeavor serves as a precursor to Norwood’s upcoming acting debut, slated for later this year. The team associated with Norwood appears to hint at a potential “Tilly-verse,” where Norwood and other unreleased AI characters can coexist, interact, and collaborate. Notably, actor Chris Pratt, known for his roles in Marvel and Jurassic World films, criticized Norwood but dismissed fears within the entertainment industry about the impact of AI “actors.”
Overall, Norwood’s music video encapsulates a blend of creativity, innovation, and the complex relationship between humans and AI in the realm of entertainment. By navigating the challenges and criticisms she faces, Norwood emerges as a dynamic figure, challenging preconceived notions about AI and its role in the creative sphere.