Andrew Jim Gannon reveals details about his latest album, “Hydrate Those Folds!”
Releasing music under his real name for the first time with the project titled Hydrate These Folds!, Gannon embarks on a new artistic journey, veering away from his electronic music roots to explore the realms of art-pop. A standout from the collection, “Bon Boys Will Break Your Heart,” offers a glimpse into this sonic evolution. Gannon delves into the emotional complexity of the track, sharing, “‘Bon Boys Will Break Your Heart’ delves into the murky waters where love, guilt, care, and control intertwine. It stemmed from the realization that even the purest intentions and most delicate gestures can sometimes lead to unintended consequences.”
Venturing into uncharted territory with the remix of the track, Xiu Xiu revels in the opportunity to dive deep into Gannon’s music. They express, “Exploring the intricate layers of Andrew Jim Gannon’s sound was a gratifying experience. Gannon’s vocals embody a quality that resonates deeply with me, and deconstructing them to create something entirely new was a dream come true.”
Following a period of personal struggle and illness that Gannon faced, the songs featured in Hydrate These Folds! hold a deeply intimate significance, too profound to be shared under his previous project On Man. Reflecting on this chapter in his life, Gannon shares, “This album feels like a new beginning for me. I let go of the need to overanalyze and instead embraced intuition, allowing the creative process to unfold organically.” Alongside Xiu Xiu’s reinterpretation of “Bon Boys Will Break Your Heart,” the album includes a remix by Douglas Dare, with mastering by Jason Mitchell at Loud Mastering and mixing by Rich Aitken of Nimrod Sound.
Embodying the essence of Hydrate These Folds! is its evocative artwork, a visual representation of the emotional depth and complexity of the music within. The tracklist further showcases the breadth of Gannon’s artistic vision, with titles like “Golden Kayak,” “Animals In The Wild,” “As The Years Roll Back,” and “Psychic Nights” offering a glimpse into the thematic richness of the album.
As Gannon embarks on this new chapter in his musical journey, Hydrate These Folds! stands as a testament to the transformative power of art and introspection. Through this collection of songs, he invites listeners to delve into the depths of emotion, embracing the nuances of love, loss, and personal growth. With each track, Gannon crafts a sonic landscape that is as poignant as it is thought-provoking, paving the way for a new era in his artistic evolution.