Orion Beer to Bring Back ‘Cass Fresh ICE’ for Limited Summer Release

Cass has made an exciting announcement regarding the comeback of their popular ‘Cass Fresh ICE’ beer, which received an overwhelming response during its initial release last summer. The limited summer edition of ‘Cass Fresh ICE’ quickly gained popularity among consumers due to its unique and intense cooling effect, resulting in a swift sell-out of the available stock. In response to high demand and numerous requests for a repeat, Cass has decided to reintroduce this refreshing beverage ahead of the upcoming summer season in 2026.

The key characteristic of ‘Cass Fresh ICE’ lies in its ability to combine the refreshing elements of Korea’s beloved ‘Cass Fresh’ lager with a thrilling icy chill that engulfs the palate upon consumption. This innovative blend offers a distinctly cool drinking experience perfectly suited for combating the sweltering heat of summer, making each sip a refreshing and invigorating delight from start to finish. To enhance the perception of freshness, the product design cleverly incorporates visual elements of ice throughout its packaging, reinforcing the ‘ICE’ concept and further highlighting its cooling properties.

For the convenience of consumers, ‘Cass Fresh ICE’ will be available in 464ml cans and will roll out gradually across various distribution channels, including convenience stores, major department stores, and online platforms starting towards the end of April. Additionally, to mark the relaunch of this popular summer brew, Cass plans to engage with consumers through experiential marketing activities at prominent events such as the ‘2026 Incheon Pentaport Rock Festival’ and the ‘2026 Cassool Festival,’ as well as at professional baseball stadiums.

Seo Hye-yeon, the Executive Vice President of Marketing at Orion Beer, expressed her enthusiasm for the return of ‘Cass Fresh ICE,’ emphasizing its memorable impact on consumers during the previous summer and the remarkable success of its previous release that led to a complete sell-out. Looking ahead, she anticipates that ‘Cass Fresh ICE’ will once again capture the hearts of beer enthusiasts as the go-to choice for a refreshing and cool beverage experience in the upcoming summer months.