“Gmarket Chooses Director Jang Hangjun as New Face of Advertising, Reaching 10-Million Views”

Gmarket has chosen Director Jang Hangjun, known for his 10-million-view film “The Man Living with the King,” as the new face of its Big Smile Day advertising campaign. Director Jang will take on the challenge of becoming a 10-million-view ad director in promoting Gmarket’s biggest annual discount event starting May 6.

The ad campaign centers around Director Jang Hangjun and his cinematic storytelling style, aiming to attract customers with his unique sense of humor. The theme of the campaign is “10-million-view director Jang Hangjun, chosen as the model for Gmarket Big Smile Day, sought by 10 million customers, now takes on the challenge of becoming a 10-million-view ad director.” The commercial will feature popular products available during Gmarket’s massive shopping festival, showcasing Jang’s wit and film direction skills.

One of the campaign’s highlights is the inclusion of legendary actors from the film industry. Director Jang has carefully selected a powerful lineup of actors to appear in the ads, adding another layer of appeal to the campaign. The full roster of actors set to appear in the commercials will be unveiled in the main video to be released on May 1. Onset reports indicate that Director Jang’s humor and ad-libs kept the filming environment lively, forming a strong chemistry with the actors evident throughout the video production.

A Gmarket representative expressed excitement about the collaboration with Director Jang, stating, “We have chosen a 10-million-view film director as the model for Gmarket Big Smile Day, which is eagerly anticipated by 10 million customers.” They emphasized that the campaign aims to engage customers with entertaining elements, similar to the successful G-Rock Festival campaign. Gmarket previously gained attention with the G-Rock Festival, a five-month-long campaign featuring 36 series of commercials that combined popular song lyrics with shopping categories, ultimately accumulating 210 million views on YouTube.

With the selection of Director Jang Hangjun for the Big Smile Day campaign, Gmarket promises to introduce a new dimension of entertainment with its advertisements. Customers can look forward to a dynamic and engaging promotional campaign that combines humor, storytelling, and star-studded performances. Director Jang’s successful track record in film and storytelling will undoubtedly leave a lasting impact on Gmarket’s advertising strategy during this year’s Big Smile Day event.