MEMI excels as a dual vocal and lead guitar artist
MEMI, a unique artist from Korea, has recently released a new digital single titled “BAD idea,” showcasing a rare combination of vocals and lead guitar as a solo performer. This release marks the beginning of MEMI’s global activities, backed by the support of the entertainment company Day One Dream. The track “BAD idea” is not just a regular song but serves as a symbolic starting point for MEMI’s journey towards expanding public awareness and embarking on live performances and global ventures both in Korea and abroad.
The song carries a powerful message of stepping out of the ordinary and choosing a path guided by one’s inner voice rather than following the conventional route. With lyrics like “Say it’s reckless, I don’t care, I want something crazy,” MEMI’s distinctive rock-based sound, catchy guitar riffs, and vibrant performance style encapsulate a sense of living in the moment without regrets. The accompanying music video complements the track by capturing MEMI’s relentless energy and unique rock identity.
Having transitioned from bands like ’24 Hours’ and ‘Seoul Moon,’ MEMI, also known as cicada, is a multifaceted musician involved in various aspects such as songwriting, composing, video production, and album art. Already an established figure on the global music scene, MEMI boasts a substantial following on social media platforms like Instagram and TikTok. The popularity of hits like “Guitar Pick” and “Sorry for My Late Reply” further solidifies MEMI’s global presence, with millions of views and streams on various platforms.
MEMI’s recent U.S. debut at the SXSW 2024 music festival and performances at significant events like the Incheon Pentaport Rock Festival demonstrate the artist’s live prowess and stage presence. With the release of “BAD idea,” MEMI is set to expand their reach by performing at venues like the Seoul Musinsa Garage and touring cities like Manchester and London in England. The overwhelming response from fans overseas, including sold-out shows, underscores the growing anticipation for MEMI’s music on a global scale.
As MEMI continues to showcase unparalleled performance skills, captivating vocals, and clear messaging, industry observers and audiences alike are eagerly awaiting MEMI’s emergence as the next global music sensation. The release of “BAD idea” on various online platforms signifies the beginning of an exciting new chapter in MEMI’s music career, marked by innovation, creativity, and a genuine passion for music.