Gmarket selects Director Jang Hang-jun as model for Big Smile Day

The advertising campaign for Gmarket’s prominent annual discount event, Big Smile Day, has taken a new direction with director Jang Hang-jun being selected as the campaign model. The event, set to commence on May 6, aims to showcase popular products through a blend of humor and cinematic elements.

Director Jang Hang-jun, acclaimed for achieving 10 million admissions, brings his unique touch to the campaign by taking on the challenge of an advertising director. Through a series of videos, he seamlessly incorporates his trademark wit and storytelling skills, creating a visually captivating experience for viewers. The ads, set to introduce sought-after products featured in Big Smile Day, promise to engage audiences with both humor and filmic allure.

The excitement surrounding this campaign peaks with the revelation of the cast lineup on May 1. Renowned actors from the film industry have joined forces with Jang, adding to the campaign’s star-studded appeal. The synergy between Jang and his fellow actors was a highlight on set, with their chemistry being vividly captured on film.

Drawing inspiration from the success of the G Rock Festival campaign, Gmarket is pursuing a fresh approach in this advertising venture. The past campaign garnered attention by blending hit song lyrics with shopping categories, amassing an impressive 210 million views on YouTube over a five-month period. Building on this triumph, the current Big Smile Day campaign promises to offer a diverse range of entertaining elements to its audience.

A Gmarket spokesperson expressed their delight in securing a dynamic figure like Jang Hang-jun as the face of Big Smile Day, an event anticipated by millions of customers annually. Drawing parallels to the G Rock Festival campaign, they emphasized the incorporation of fun and engaging components into this latest venture, ensuring an interactive and enjoyable promotional experience for all involved.

In summary, Gmarket’s upcoming Big Smile Day, featuring director Jang Hang-jun at its forefront, is poised to captivate audiences with its blend of humor, cinematic direction, and star-studded cast lineup. As the event draws near, the anticipation for the campaign’s unveiling of exciting products and engaging elements continues to rise.