What brought you to Fuji Rock? – Guest interviews at Fuji Rock Festival 25
Exploring the reasons behind attendees’ decisions to visit Fuji Rock Festival sheds light on the festival’s unique and enduring appeal. The 25th iteration of the festival, held at Naeba Ski Resort in Yuzawa, Niigata Prefecture, boasted a lineup of over 200 artists, both local and international, headlined by acts like Fred Again.., Vulfpeck, and Vampire Weekend. Drawing in a total of 122,000 attendees over the four-day event, including the pre-festival party, the festival attracted a significant 20% of foreign visitors, with nearly half of them coming from abroad.
Diving into the perspectives of 15 groups of international music fans, it becomes apparent that each visitor has their own unique reasons for attending Fuji Rock. Emily and Brian, both from the USA, expressed their excitement about experiencing a different culture and environment, highlighting the festival’s ability to provide a new and exhilarating experience compared to festivals in the States. Despite facing the challenge of campground availability, they emphasized the importance of booking tickets in advance to fully enjoy the festival.
Moving on to visitors from Australia, Laura, David, and Isabel shared their admiration for the festival’s organization and the lush greenery of the venue compared to Australian festivals. They appreciated the politeness and consideration of fellow festival-goers at Fuji Rock, pointing out the differences in behavior they had observed in Australia. Their advice to dress comfortably and simply enjoy the experience encapsulated the carefree and relaxed atmosphere of the festival.
As Andy from Sweden reflected on attending his 20th Fuji Rock, he fondly recalled the memorable performances he had witnessed over the years, including the unforgettable live show by The Cure in 2007. Hinting at a potential camping mishap, Andy humorously mentioned the need to purchase a new tent due to unexpected damage, urging others to head to the river for a fun and refreshing experience while at the festival.
Claire and Ben from Australia echoed similar sentiments, noting the festival’s cleanliness, safety, and respectful atmosphere compared to their previous festival experiences. Stressing the importance of dressing appropriately for all weather conditions, their advice resonated with the practicality and preparedness required to fully enjoy the festival.
South Korean visitors Eunjee, Chaeeun, and Donggyu marveled at the cozy and family-friendly atmosphere of Fuji Rock, emphasizing the sense of freedom and relaxation they felt amidst the festival’s vibrant energy. Comparing Fuji Rock to other festivals they had attended, they highlighted the unique chill and laid-back vibe that set Fuji Rock apart, urging others to experience the festival for themselves.
Looking ahead to the next iteration of the festival, Fuji Rock Festival ’26 promises another exciting lineup, featuring headliners like The xx, Khruangbin, and Massive Attack, alongside talented Japanese acts. With the anticipation building for the upcoming festival, attendees are encouraged to stay updated on the artist lineup and ticket information to make the most of their summer at Fuji Rock. Celebrating the diverse perspectives and experiences of attendees, Fuji Rock Festival continues to captivate music lovers from around the world, offering a one-of-a-kind experience that transcends borders and cultures.