Charli XCX Reveals New Look “Intentional”
Charli xcx has taken the music world by storm with her latest single “Rock Music,” accompanied by a music video that showcases her rebellious rock ‘n roll style. In the video, Charli engages in classic rock antics like smashing guitars and smoking cigarettes, all while effortlessly applying YSL Candy Glaze Lip Gloss Stick. Her husband and musician George Daniel of The 1975 is also featured in the video, adding to the edgy rock ‘n roll vibe.
In a recent interview, Charli recalls a funny incident during the video shoot where she mistakenly threw a salt shaker in George’s direction, narrowly missing him. She jokingly notes that had she thrown the lip gloss instead of the salt shaker, it could have been a “death by beauty” moment for her husband. This playful moment highlights Charli’s carefree and fun-loving personality, even amidst the chaos of a music video shoot.
Charli’s signature beauty looks have always been a key part of her visual identity, though sometimes underrated. She typically leans towards big, smoky eyes, with occasional forays into bold lip colors or quirky hairstyles. In “Rock Music,” Charli channels a rock icon persona with intense makeup that harks back to her teenage years. The glossy black eye makeup, reminiscent of face paint she used in her youth, adds a touch of nostalgia to her edgy rock star transformation.
Her collaboration with YSL Beauty as their new ambassador is a natural progression of her relationship with the brand. Over the past year, Charli has been spotted wearing Saint Laurent (and YSL Beauty) at high-profile events like the Met Gala and Paris Fashion Week. The new beauty campaign sees her showcasing YSL’s Skin Affair Soft Glow Cushion Foundation, Gloss Stick, and Lash Latex Mascara, creating a glamorous yet daring look that stays true to her style.
Working closely with YSL Beauty’s global makeup artist Sam Visser, Charli aims to embody a look that is both fresh and authentic to herself. She appreciates that the brand allows her to express her unique aesthetic, which often features bold and dark eye makeup paired with sheer, plump skin and lips. The collaboration highlights Charli’s evolving style as an artist, transitioning from cinematic projects to a return to pop music while maintaining her distinct personal flair.
Despite her busy schedule and non-stop creative projects, Charli remains grounded in her love for music and artistry. She finds joy in the minutiae of her work, whether it’s the details of a song or the aesthetics of a music video. Embracing the idea of evolution and transformation, Charli cherishes the remnants of old makeup looks, seeing them as a reminder of the ever-changing nature of her artistry. With a bold and confident attitude, she navigates the world of pop music with a sense of playfulness and authenticity that sets her apart as a true rock star.