Reebok launches new Dragon Quest 40th Anniversary sneaker and apparel collection
Reebok is offering gaming and streetwear enthusiasts an exclusive look at their latest collaboration collection to celebrate the 40th anniversary of Dragon Quest, with orders opening very soon.
This unique collaboration combines four decades of digital adventures with iconic streetwear styles, resulting in a collection that includes “DRAGON QUEST x INSTAPUMP FURY 94” sneakers and “DRAGON QUEST x VINTAGE TEE” shirts.
The collaboration pays homage to the significant impact of the Dragon Quest series by featuring all eleven mainline numbered titles, from the original foundational game to the latest blockbuster eleventh installment.
The footwear component of the collaboration features the classic Instapump Fury 94 silhouette, priced at 27,500 yen per pair. Since its debut in 1994, this innovative sneaker design has become a staple in Reebok’s lineup, making it the ideal canvas for a retro gaming tribute.
Each pair of “DRAGON QUEST x INSTAPUMP FURY 94” sneakers includes official game logos strategically placed on the heel and instep. The iconic Reebok “Pump Ball” mechanism on the tongue is customized to display a printed number corresponding to the respective game title.
Furthermore, the sneakers come packaged in a unique shoebox resembling a classic in-game treasure chest, complete with a physical “Mini Medal” accessory inside. There will be eleven variations of the sneaker, each reflecting the color palette and packaging aesthetics of a specific Dragon Quest game.
To complement the sneakers, there are eleven unisex vintage t-shirts, each designed to match the corresponding sneaker colorway. Priced at 7,700 yen each, these shirts feature a bold silhouette of the iconic mascot monster, the Slime, overlaid with the Instapump Fury 94 text against a backdrop inspired by the original game packaging.
The shirts also display the official game logos and Reebok branding underneath the monster graphic. Each shirt undergoes a stone-wash finish to achieve a retro feel, with a special Dragon Quest 40th-anniversary emblem on the back.
For fair distribution, customers are limited to purchasing one item per title or color variant for both the sneakers and t-shirts. Size exchanges and returns will not be accepted, so buyers are advised to check their measurements carefully.
Pre-orders for the DRAGON QUEST x INSTAPUMP FURY 94 sneakers open on May 27, 2026, and will run until June 26, 2026, exclusively on the Reebok online store and partner website FASCINATE. International customers can also benefit from shipping options to North America via FASCINATE.
While the sneakers are expected to ship in mid-October 2026, the DRAGON QUEST x VINTAGE TEE collection will be available for general sales on the same day. Retail locations in Japan will open for in-person purchases, with the Harajuku store featuring a limited-time visual wrapping on its exterior to mark the occasion.