Pokémon’s new project invites fans to travel around Japan for 30th anniversary
Pokémon enthusiasts, get ready to embark on an exciting journey across Japan as part of the franchise’s 30th-anniversary celebration. A new campaign titled “Meet and Discover! A Pokémon Service Area Journey” has been unveiled, offering fans a unique opportunity to explore different locations in Japan while immersing themselves in all things Pokémon.
This one-of-a-kind campaign features 234 participating service areas and parking areas across eastern, central, and western regions of the country. Visitors will have the chance to participate in a large-scale stamp rally, where they can collect Pokémon-themed stamps from various locations. By collecting stamps from five different areas, participants can enter a prize drawing to win exclusive rewards.
But the fun doesn’t stop there – participants also have the opportunity to create their own personalized Pokémon team by placing their favorite Pokémon on a dedicated stamp sheet. This team-building activity adds an extra layer of excitement to the overall experience and allows fans to showcase their favorite Pokémon choices.
Prizes for the stamp rally winners include a Pokémon 30th-anniversary sticker collection book, a Pokémon 30th-anniversary gold medal, and a Pokémon 30th-anniversary travel outing set. These exclusive rewards have been specifically designed to commemorate the milestone anniversary of the beloved franchise.
In addition to the stamp rally, visitors can also enjoy unique photo opportunities at 54 locations, thanks to specially designed Pokémon photo panels. These displays feature region-specific artwork, with each area showcasing its own distinct designs. Fans can snap pictures with these artistic displays and capture memorable moments during their travels.
For those looking to bring home a piece of the experience, exclusive merchandise featuring collaborative Pokémon and NEXCO artwork will be available at selected service areas and parking areas. Items such as acrylic stands and keychains featuring original event-exclusive designs will be up for grabs, allowing fans to take home a piece of the celebration.
The campaign extends into the digital realm with the integration of the smartphone version of Pokémon HOME. Visitors to designated service areas can obtain commemorative digital medals through the app, each bearing the name of the location where it was obtained. These digital keepsakes serve as personalized mementos for participants as they journey between different sites.
The “Meet and Discover! A Pokémon Service Area Journey” campaign is scheduled to run from July 1 to September 30, 2026. A dedicated event website will be launched on June 26, 2026, providing detailed information on all participating locations. Don’t miss this incredible opportunity to immerse yourself in the world of Pokémon and celebrate the franchise’s 30th anniversary in a truly unforgettable way.