Deep Sea Camels announce new album ‘So It Begins’ and discuss years of friendship and global success

that defines the sound of Deep Sea Camels on their latest album, “So It Begins.” This indie-rock band has a friendship that goes back to 1975, forming a strong foundation that has allowed them to evolve and adapt over the years. The members have experienced the expansion and evolution of the music scene through the 70s, 80s, and 90s, giving them a shared language and understanding that shapes their collaborative process when creating music.

The band’s dynamic has shifted from their early days of post-punk to a more diverse range of influences that include Led Zeppelin, The Rolling Stones, and Pink Floyd. The addition of keyboards and horns in their second album expanded their sonic palette, leading to a continued evolution in their songwriting process. This evolution has led to a sound that is a culmination of 70s, 80s, and 90s influences, reflecting a newfound confidence in experimenting with different sounds and instruments.

“So It Begins” is described as an “explosive” and “hook-heavy” album, emphasizing the importance of creating songs that are memorable and engaging. The band wanted to ensure that each track had a strong hook and conveyed a sense of momentum, while also addressing serious themes that resonate with the current state of the world. The goal was to make music that moved people, made them think, and encouraged them to turn up the volume.

The title of the album, “So It Begins,” reflects the band’s perspective on the world they live in, acknowledging the beginning of a new political and social order that is marked by chaos and authoritarianism. The album serves as a commentary on the challenges of today’s society, emphasizing the importance of recognizing past mistakes and working towards a better future. The title carries a sense of foreboding and renewal, capturing the tension between fear and hope for what lies ahead.

Keyboards play a central role in “So It Begins,” adding a new dimension to the band’s sound. The addition of a permanent keyboard player allowed the band to fully embrace this shift and incorporate the keys into their songs like “Same Rules Apply” and “Guilt and Virtue.” The band’s willingness to experiment with different sounds and instruments, combined with the talent of their keyboard player, has led to a more dynamic and diverse sound that blends indie rock, punk energy, country, and club music.

Deep Sea Camels’ journey from their post-punk beginnings to their current iteration on “So It Begins” reflects the evolution and reinvention that has defined their career. Through decades of friendship, shared experiences, and a commitment to pushing musical boundaries, the band continues to create music that is both immediate and impactful. With their latest album, Deep Sea Camels prove that creativity knows no bounds, and that the power of long-term collaboration can result in something truly special.