Debut: California artist Matthew Nowhere reveals exclusive psychedelic video for ‘Ruby’
Matthew Nowhere’s latest music video ‘Ruby Shards’, a track from his debut album ‘Crystal Heights,’ is mesmerizing and psychedelic. The song is described as euphoric and joyous, drawing comparisons to the sound of Pulp with its soaring chorus and anthemic delivery. The video, directed by The Violet Flames Designs, features vibrant colors and movement that sync perfectly with the music’s beat.
Nowhere explains that ‘Ruby Shards’ delves into themes of life cycles and transformation, touching on the profound impact of relationships and the power of others to inspire reflection. The lyrics exude a romantic quality, hinting at moments of deep connection and hopeful reunions. The video contains animated elements from ‘The Ramayana,’ a Hindu epic, symbolizing the possibility of making an arduous journey by maintaining unwavering faith.
Matthew Nowhere, also known as Matthew Lin Packard, describes music as a form of magic, where emotions are transformed into sounds. For him, creating music is a way to share meaningful experiences and evoke transformation. His album ‘Crystal Heights’ is a blend of Californian sunshine sound and British gothic synth pop, crafting an immersive auditory experience filled with anthemic melodies.
The first vinyl pressing of ‘Crystal Heights,’ available on blue translucent 180 grams, accompanies the video release. Nowhere’s creative process is grounded in his desire to explore life’s mysteries and share moments of connection and love through his music. His goal is to create music that resonates with listeners and inspires introspection and joy.
Matthew Nowhere’s music video for ‘Ruby Shards’ encapsulates the album’s essence, drawing on themes of childhood nostalgia, personal growth, and faith. The video’s dynamic visuals enhance the song’s energy and vibrancy, inviting viewers into a world of colors and emotions. The album’s fusion of styles and influences creates a unique listening experience that captivates audiences with its sparkling sounds and uplifting melodies.