Nine Inch Nails release mind-bending new music video

Nine Inch Nails recently dropped a captivating music video for their latest single, “As Alive As You Need Me to Be,” featured on the upcoming ‘Tron: Ares’ soundtrack. Directed by Maxime Quoilin, the video offers a visually stunning, reality-twisting experience that complements the band’s electronic-industrial style.

The video primarily showcases a close-up performance by Trent Reznor, enhanced with a variety of digital effects to craft a disordered, pixelated setting. Quoilin’s direction skillfully distorts space and plays with reality, syncing with the music’s intensity to create visual suspense.

The aesthetic of “As Alive As You Need Me to Be” mirrors the themes of the song and its ties to the film, delving into the notions of authenticity and reality in a world increasingly dominated by digital landscapes. Quoilin expertly captures the struggle to grasp genuine experiences within a chaotic, technology-driven society.

The release of the single in July marked Nine Inch Nails’ return to releasing new music after a five-year hiatus. The track is part of the comprehensive ‘Tron: Ares’ soundtrack, scheduled for release on September 19th, ahead of the movie’s premiere on October 10th.

This soundtrack is Nine Inch Nails’ first musical offering since the launch of Ghosts V: Together and Ghosts VI: Locusts in 2020. Despite the break from their personal projects, Reznor and Atticus Ross, their longtime collaborator, have stayed busy with composing for films. Their recent works include scoring projects like Luca Guadagnino’s “Queer” and “Challengers,” with ongoing work for Guadagnino’s upcoming film, “After the Hunt.” Additionally, they provided the musical backdrop for the Apple TV+ release, “The Gorge,” earlier this year.

As the band wraps up their ‘Peel It Back Tour,’ marking their first extensive touring cycle since 2022, fans can catch their last performance on September 18th at the Kia Forum in Los Angeles. The North American leg of the tour began in August following a successful European tour stint in June and July.

The visually captivating music video for “As Alive As You Need Me to Be” is a testament to Nine Inch Nails’ ability to create immersive experiences that engage fans and reinforce their iconic status in the music industry. With their unique blend of sounds and visuals, the band continues to push boundaries and captivate audiences worldwide.