Music streaming reaches 5 trillion streams in 2025, with Christian, rock, and Latin genres leading growth in the US.

The music streaming industry has reached new heights in 2025, hitting a record of 5.1 trillion streams globally, marking a 9.6% increase from the previous year. These figures were revealed in a Year-End Report by Luminate, a data and analytics company that provides insights into music consumers’ trends.

In the US, on-demand audio streams reached 1.4 trillion, a 4.6% rise from the previous year. Interestingly, older music seems to be gaining more attention than recent releases, with only 43% of US on-demand audio streams coming from tracks released in the last five years.

Two exceptions to this trend were Taylor Swift’s “The Life of a Showgirl” and Morgan Wallen’s “I’m the Problem,” both surpassing 5 million album equivalent units in a year, combining sales and streaming statistics.

According to Luminate’s 2025 Mid-Year Report, new Christian/gospel music has seen an increase in the US, defying the downward trend seen in other new music categories. This growth was led by artists like Forrest Frank, Brandon Lake, and Elevation Worship. The Year-End Report also showed a significant uptick in Christian/gospel music, with an 18.5% volume change compared to the previous year.

Additionally, rock and Latin music genres experienced growth at 6.4% and 5.2%, respectively. The rock genre, in particular, saw significant streaming growth, while Latin music’s surge was largely attributed to Bad Bunny, who earned 5.3 billion on-demand audio streams, accounting for 4.38% of all Latin streams in the US.

In 2025, a prominent trend emerged with the rise of high-profile artificial intelligence artists like Xania Monet and The Velvet Sundown, with the former making a mark on Billboard’s music charts. Furthermore, AI-created country artists like Aventhis, Cain Walker, and Breaking Rust gained momentum, with impressive streaming numbers.

The global top 10 songs, based on on-demand audio streams, feature popular artists like Lady Gaga, Bruno Mars, and Bad Bunny, showcasing the diverse musical landscape of 2025. Additionally, rap and R&B genres retained their stronghold in the US music streaming scene, accounting for over a quarter of total streams, confirming their enduring popularity.

Overall, music streaming has continued to evolve and diversify, marking significant increases in various genres and unveiling new AI-driven artists that are revolutionizing the industry. The future of music consumption seems bright, with 2025 setting the stage for further growth and innovation in the years to come.