Gmarket enlists Director Jang Hang-jun for ‘Big Smile Day’ advertising campaign

Gmarket has revealed that they have chosen esteemed film director Jang Hang-jun as the face of their upcoming advertising campaign. This announcement was made on the 27th of April by the company. The collaboration between Gmarket and director Jang will focus on promoting “Big Smile Day,” which is Gmarket’s largest annual discount event scheduled to start on May 6.

The core concept of the advertising campaign revolves around the idea that Jang, a director renowned for his films that have attracted over 10 million viewers, is now venturing into the realm of becoming a “10-million-viewer ad director.” As part of the campaign, film actors will also be participating. The entire lineup of actors set to appear in the advertisement will be unveiled in a full video scheduled for release on May 1.

A spokesperson for Gmarket mentioned, “We have intentionally chosen a director whose films have garnered 10 million viewers to be the face of Gmarket’s Big Smile Day, an event that is patronized by 10 million customers. Similar to our previously successful G-Rock Festival ad campaign, this upcoming campaign is filled with various entertaining elements, and we anticipate that it will capture significant attention.”

In a bid to enhance engagement and excitement, the campaign will include various surprises and engaging elements. The involvement of director Jang, with his immense popularity and success in the film industry, is expected to create a buzz around the campaign and draw in numerous participants and customers.

Furthermore, the collaboration with film actors adds another layer of appeal to the campaign, as their involvement is sure to generate further interest and excitement among a wide range of audiences. By leveraging the combined star power of director Jang and the lineup of actors, Gmarket aims to create a memorable and impactful advertising campaign that will resonate with consumers and drive participation in the Big Smile Day event.

As the anticipation builds for the full video release on May 1, excitement is mounting among customers and fans alike to see how director Jang and the team of actors will bring the concept of “10-million-viewer ad director” to life in the campaign. With its innovative approach and star-studded lineup, Gmarket’s Big Smile Day advertising campaign is poised to be a major success and attract significant attention from consumers across the board.