The Darkness Releases Emotional Music Video for “I Hate Myself”
The Darkness just dropped their new music video for the single “I Hate Myself,” a track from their upcoming eighth studio album, “Dreams On Toast,” set to be released on March 28 via Cooking Vinyl. Directed by Simon Emmett, the video showcases frontman Justin Hawkins in a whole new light, capturing him in one unedited take.
In the video, Hawkins explores gender roles, embodying a world-weary, chain-smoking diva with flawless makeup and long hair, as he delves into a reflective narrative about a relationship breakdown, taking responsibility for his own flaws.
Hawkins had some words to share about the video, expressing his excitement about working with Simon Emmett and how each collaboration has been a success. He mentions that the video’s concept ties into the self-loathing theme of the song’s lyrics. He believes that the visual representation elevates the song even further, making it his favorite track from The Darkness. Hawkins can’t wait for everyone to see it, as it holds a special place in his heart and he’s looking forward to engaging in conversation with fans. Despite the self-deprecating nature of the song, he ends with a message of love for his fans.
The video debuted on Hawkins’s popular YouTube channel, “Justin Hawkins Rides Again,” where he was joined by his brother and guitarist, Dan Hawkins, for a first look viewing party.