After a successful year, Rol3ert introduces ‘frozen’ as his debut commercial collaboration.
Japanese singer-songwriter Rol3ert recently released his highly anticipated sixth digital single, “frozen,” serving as the official theme for the new campaign by apparel brand GLOBAL WORK. This song marks a significant milestone in Rol3ert’s career as his first commissioned commercial track, showcasing his growth as a musician.
The single is now accessible on various streaming platforms worldwide, accompanied by a music video premiere on YouTube. Rol3ert will also engage with fans through a special Instagram Live session before the video premiere, creating buzz around the release.
Throughout 2025, Rol3ert has made waves in the music industry. From his debut with “meaning” in January to selling out his solo show and performing at renowned music festivals, he has consistently impressed audiences. Notably, he clinched the Best Breakthrough Artist title at the Tokyo Alter Music Award 2025, solidifying his status as a rising star.
“Frozen,” Rol3ert’s latest single, delves into the complexities of winter as more than just a season. It explores themes of memory, wounds, and silent hopes, underscored by his emotive vocals and evocative instrumentals. Collaborating with Hinata Kashiwai for mixing and mastering, known for work with esteemed bands like NOT WONK, the track exudes an intimate, analog quality, highlighting Rol3ert’s prowess as a songwriter.
Beyond Japan, Rol3ert has gained traction in Southeast Asia, with covers and performances resonating with audiences in Indonesia, Malaysia, the Philippines, Thailand, and Singapore. His rising popularity in the region reflects a broader trend of Japanese artists captivating listeners with emotionally resonant music, positioning Rol3ert as a prominent figure among youths.
The music video for “frozen” presents Rol3ert in a monochromatic setting, symbolizing the duality of innocence and maturity in his artistry. Featuring a full-band performance scene, it hints at the direction of his upcoming work, following the success of his live session that garnered international attention. Fans eagerly anticipate his return to the stage with a headline show in February 2026.
As Rol3ert continues to captivate global audiences with his poignant melodies and authentic storytelling, he cements his position as a rising talent in the music scene. His latest release showcases his growth as an artist and his ability to connect deeply with listeners on a profound level, setting the stage for a promising future in the industry.