Ugly Vodka to Host Free National Gig Series ‘Summer of Ugly’
UGLY Vodka recently revealed its plan for the “Summer of Ugly,” which includes a series of free live concerts featuring several talented artists such as Sofi Tukker, Disco Dom, Torren Foot, Shygirl, and Dice. This nation-wide initiative aims to invigorate the local music and entertainment scenes by making world-class performances accessible to Australian audiences. The event is particularly significant as it coincides with a challenging period for many venues struggling to cover their operational costs and attract patrons.
The notion behind the “Summer of Ugly” stems from the brand’s philosophy of sustainability and supporting local communities. By utilizing “ugly” apples rejected by major supermarkets in the making of their vodka, UGLY works towards minimizing CO₂ emissions, assisting local farmers, and promoting environmentally conscious practices in the spirits industry. Thus, this series encapsulates UGLY’s commitment to delivering high-energy music experiences that also serve a larger social and environmental purpose.
Christian Serrao, Director of UGLY Vodka, expressed the brand’s intention with the “Summer of Ugly,” highlighting the significance of assisting struggling venues and connecting communities through music. Pubs form an essential part of Australian social life and are currently grappling with economic challenges. Live music has always held the power to create vibrant, communal experiences, and with the assistance of UGLY Vodka, the hope is to rejuvenate venues, generate local employment opportunities, and celebrate Australia’s unique music culture.
The “Summer of Ugly” promises audiences a summer to remember, with free concerts and a focus on sustainable practices. The incorporation of such events not only fosters closer ties within communities but also promotes a sense of shared purpose and responsibility. Spirit brands like UGLY, with initiatives that support the arts and the environment, set an example for other industries striving to operate responsibly.
At various hotspots across the nation, including Melbourne, Albury, Geelong, Western Australia, and New South Wales, guests will have the chance to revel in performances by reputable artists. By providing access to these artists free of charge, UGLY hopes to broaden the reach of their sustainability message while delighting audiences with memorable entertainment.
As audiences eagerly anticipate the “Summer of Ugly” events, it is clear that UGLY Vodka’s dedication to uplifting Australian communities through music and environmental consciousness reflects a step in the right direction. This unique combination of live entertainment, social engagement, and environmental awareness characterizes the brand’s commitment to contributing positively to society.