Paul Reed Smith discusses the development of his brand and hidden PRS musicians.

Paul Reed Smith’s journey as a guitar builder began four decades ago when he took a risk and started his own guitar company. With a vision of creating well-crafted and custom-made instruments, Smith built guitars for iconic artists like Peter Frampton, Al Di Meola, and Carlos Santana. Witnessing the success of his innovative designs for these musicians, Smith launched PRS Guitars at the 1985 NAMM Show, unveiling the famed Custom 24 model.

Over the years, PRS Guitars has evolved, attracting top-tier musicians like John Mayer, Orianthi, John McLaughlin, and artists from heavier genres like Alter Bridge, Opeth, and Periphery as signature players. While drawing inspiration from classic guitar models of the 1950s, PRS guitars boast a unique identity characterized by features like a 25-inch scale length, custom bird inlays, stunning flame finishes, and dependable tremolo systems.

Initially, PRS Guitars were considered instruments for the affluent due to their U.S.-made Core line with high price tags. However, the game changed in 2001 with the introduction of the more affordable SE Santana range, which revolutionized the brand’s accessibility without compromising quality. The SE series expanded to include semi-hollow, extended range, and piezo-equipped models, solidifying PRS Guitars’ reputation as offering the best guitars within their price category.

Reflecting on the company’s growth, Smith acknowledges the impact of his guitars and how they have resonated with musicians worldwide. With a commitment to ongoing innovation and collaboration, PRS Guitars has positioned itself as the world’s third best-selling guitar brand. Emphasizing the importance of perseverance, Smith shares a personal experience of hearing a voice telling him that the journey ahead would be ten times more complex than he had ever imagined. This insight drove Smith to overcome challenges like perfecting pickups for John Mayer, ensuring neck stability, and improving finishes to preserve tone quality.

Looking back on his entrepreneurial journey, Smith encourages aspiring builders not to lose sight of their dreams and to embrace interactions with others to foster growth and learning. By staying true to his passion for crafting exceptional guitars and pushing the boundaries of innovation, Paul Reed Smith has cemented his legacy as a pioneering figure in the world of guitar building.