Mateus Asato departs from Suhr after 12 years – what’s next?
The renowned guitarist Mateus Asato recently announced his departure from the trusted electric guitar maker Suhr after a successful 12-year collaboration. Posting his heartfelt farewell on social media, Asato expressed his deep gratitude towards the Suhr family for their unwavering support over the years.
Acknowledging the support and efforts of individuals at Suhr, Asato specifically mentioned John, Kevin, Aura, and Katelyn Suhr, along with others like David, Travis, Chris, Don, and Justin. He also appreciated Felipe Raposo for being the catalyst that began his journey with Suhr. Asato’s departure marks the end of a remarkable partnership that has seen the creation of several signature guitars that have graced some of the biggest stages worldwide alongside renowned artists such as Bruno Mars, Tori Kelly, and Jessie J.
One of the highlights of Asato’s collaboration with Suhr was the launch of his flagship S-style signature guitar at NAMM 2018, followed by a T-type in 2020, and two additional single-cuts in 2023. The iconic pink Suhr, Asato’s original signature guitar, became a best-seller for Suhr and a recognizable symbol of his artistry. Through his early Instagram videos featuring the pink Suhr, Asato not only captivated guitar enthusiasts but also demonstrated the power of social media in amplifying the reach of guitarists.
As Asato embarks on a new chapter in his musical journey post-Suhr, fans are eagerly anticipating his next move. Speculations are rife about possible collaborations with industry giants like Fender, given the Tele and Strat-leaning characteristics of his Suhr guitars. However, Asato’s past preference for PRS guitars hints at the possibility of an unexpected partnership in the future.
The decision to part ways with Suhr marks a significant moment in Asato’s career, paving the way for fresh opportunities and possibilities. With his exceptional talent and unique style, Asato is poised to continue pushing the boundaries of guitar performance and innovation, leaving an indelible mark on the music industry.
As Mateus Asato bids farewell to Suhr and embarks on a new chapter, the world eagerly awaits the unveiling of his next creative endeavor. Whether it be a partnership with Fender, PRS, or another reputable brand, one thing is certain – Asato’s musical journey is far from over, and his influence on the guitar scene will continue to resonate for years to come.