Turning Point USA reveals different Super Bowl halftime show lineup featuring Kid Rock
Turning Point USA is set to roll out its own unique Super Bowl halftime show lineup to counter Bad Bunny’s performance. Headlined by Kid Rock, the “All-American Halftime Show” will also feature Brantley Gilbert and Lee Brice. Gabby Barrett, the winner of the new female artist of the year at the Academy of Country Music Awards in 2021, will round out the star-studded lineup.
Kid Rock, known for his outspoken conservative beliefs and his close ties to President Donald Trump, expressed his excitement for the alternative halftime show, likening it to a David and Goliath situation as they go head-to-head with the NFL and a global pop sensation. He took a playful jab at Bad Bunny’s plans for a dance party by promising to deliver great music for fans who love America.
Turning Point USA, established by the late right-wing figure Charlie Kirk, announced its intention to host an alternative halftime show after the uproar over Bad Bunny’s selection as the main act. Bad Bunny, a Puerto Rican Latin artist who primarily sings in Spanish, has been an increasingly popular figure, securing the spot as Spotify’s most-streamed artist worldwide in 2025. Despite his global success, the decision to have him headline the Super Bowl sparked criticism from conservative circles, citing concerns over his popularity and the alleged divisiveness of the choice.
In contrast to Bad Bunny’s international fame, the lineup for Turning Point USA’s show represents a decidedly American focus, highlighting Kid Rock’s patriotic tunes, Gilbert and Brice’s country hits, and Barrett’s breakthrough single “I Hope.” The decision to showcase these American artists underscores the conservative organization’s effort to provide an alternative entertainment option for viewers who may not align with Bad Bunny’s musical style or political affiliations.
While Bad Bunny has captured audiences worldwide with his infectious music and socially-conscious lyrics, Kid Rock and his fellow American performers seek to offer a different kind of musical experience during the high-stakes Super Bowl halftime extravaganza. As the date of the big game approaches, fans eagerly anticipate the clash between these two distinct musical offerings, eager to see which show will capture the hearts of viewers on game day.