Large-scale management, ambitious goals: Ultra Violets remain committed to Cornwall
The Ultra Violets, a band hailing from Cornwall, have defied the traditional notion that leaving the county is necessary for success in the music industry. In a surprising turn of events, one of the most prominent music management companies in the UK, CMS Music Media, reached out to the band, recognizing their potential and talent.
Perran Nicholls, Marc Willoughby, and Adam Knuckey are the talented trio behind The Ultra Violets. Despite being well-known in their local music scene, their big break came when CMS Music Media contacted Perran with an offer that initially seemed too good to be true. However, after a follow-up message, Perran realized the legitimacy of the opportunity and took the chance to explore further.
The CEO of CMS Music Media, Ian Compton, played a pivotal role in assuring the band that they did not need to uproot themselves from Cornwall to achieve success. In fact, he viewed their Cornish background as a unique selling point that set them apart in the industry. This perspective was a refreshing change for the band as Cornwall has a history of talented acts leaving the county in pursuit of wider recognition.
Other Cornish bands like The Black Tambourines, Haven, and Thirteen Senses have also faced the dilemma of whether to relocate for better opportunities in the music world. However, Ian’s encouragement and belief in The Ultra Violets’ potential have instilled a sense of pride and determination in the band to redefine the narrative and prove that Cornwall can be a launchpad for success in the music industry.
Under the guidance of CMS Music Media, The Ultra Violets underwent a transformation in their musical direction. Working with renowned producers like Rod Da Rosa and John Cornfield, the band embraced a more guitar-driven sound that set the stage for their upcoming EP. The collaboration with esteemed industry professionals has not only elevated their music but also introduced them to a wider audience.
Looking ahead, The Ultra Violets are set to make waves at Cornwall’s upcoming festival, Morvala, in June. With a fresh sound, new management, and industry support backing them, the band is on the cusp of a breakthrough. Despite the challenges that lie ahead, Perran and his bandmates remain committed to their Cornish roots, viewing it not as a limitation but as a source of inspiration and identity that fuels their ambition.