The Strokes reveal new album ‘Reality Awaits,’ debut song “Going Shopping”
The Strokes are making a comeback with their seventh studio album, Reality Awaits, set to be released on June 26, loud and clear. After a hiatus of six years since winning a Grammy for The New Abnormal, the band from New York has announced their latest musical endeavor, sharing a taste of their upcoming album with fans through the release of their new single “Going Shopping.”
In an Instagram post, the band teased the album with a nostalgic clip, generating buzz among their loyal fan base. The lead single from Reality Awaits, “Going Shopping,” showcases a carefree and upbeat vibe, enhanced with generous doses of Auto-Tune, which adds a unique touch to Julian Casablancas’ signature style. The band even sent out cassette tapes of the single to a select group of lucky fans, building anticipation for the album’s release.
“Going Shopping” features rhythmic drumbeats and soothing guitar melodies that transport listeners to a musical journey. In the lyrics, Casablancas delves into the contrasting aspects of a peaceful rural life versus the chaotic allure of urban existence. He muses, “The worse reality gets, the less you wanna hear about it / Solidarity can be difficult / When you got cool stuff to lose,” encapsulating his philosophical musings in the band’s characteristic fashion.
Their previous album, The New Abnormal, dropped in 2020 and earned The Strokes their first-ever Grammy for Best Rock Album. Produced by Rick Rubin, the album marked a significant milestone in the band’s career. Rubin has returned to produce Reality Awaits, indicating a promising continuation of their musical legacy. The album cover features Richard Prince’s renowned painting “Untitled (Cowboy),” adding an artistic touch to the album’s visual aesthetics.
Buoyed by their upcoming album release, The Strokes are gearing up for some exciting performances. They are scheduled to perform at Coachella, headlining major events like Bonnaroo and Outside Lands later this summer. The tracklist for Reality Awaits promises a diverse range of musical offerings, featuring titles like “Psycho Shit,” “Dine N’Dash,” “Lonely In The Future,” and more, showcasing the band’s creativity and versatility.
As fans eagerly await the arrival of Reality Awaits, The Strokes continue to captivate audiences with their distinct sound and thought-provoking lyrics. With their latest single “Going Shopping” setting the stage for what’s to come, the band’s seventh album is poised to make a significant impact on the music scene. Stay tuned for more updates and immerse yourself in the musical journey that The Strokes have in store with Reality Awaits.