“First VR Concert “RUSH ROAD” by TWS attracts 40,000 attendees and concludes successfully”

“RUSH ROAD (TWS VR CONCERT: RUSH ROAD),” the debut VR concert by the group TWS, concluded its successful run in theaters, setting a new benchmark for K-pop VR concerts by breaking through the limitations of a single-theater release. The concert, which premiered exclusively at MegaBox from March 4 to April 12, achieved over 40,000 cumulative admissions with an impressive average seat occupancy rate of 81%, surpassing previous records for VR concerts in the K-pop market.

Despite the constraints of a single-theater release, “RUSH ROAD” garnered widespread popularity, selling out quickly after ticket sales opened. Its success was further solidified by securing MegaBox’s #1 box office position and receiving positive feedback from viewers, leading to extensions in screenings and a surge in repeat viewings. The concert’s innovative approach to combining diverse space-and-time stage effects, as well as featuring hit songs like “The First Meeting Didn’t Go as Planned,” “OVERDRIVE,” and “Oh Mymy: 7s,” contributed to its immersive experience and broad appeal to audiences.

One of the key factors behind the concert’s success was the active involvement of TWS members in the planning and execution of the performance. They provided valuable input on performance composition and camera direction, ensuring a high level of quality and engagement throughout the show. Additionally, the group maintained open communication with audiences through stage greetings and the Weverse community, fostering a strong connection with fans and general audiences alike.

“RUSH ROAD” not only attracted TWS’s dedicated fandom, known as “42 (Sai),” but also garnered interest from viewers beyond the traditional fan base, demonstrating its potential to appeal to a wider audience. This broader appeal has positioned the concert as a transformative piece of content that can attract new fandoms and reach diverse viewership. As a result, “RUSH ROAD” is now set to capitalize on its success in Korea by expanding to major global cities through a staggered release, further solidifying its position as a groundbreaking VR concert experience.

By pushing the boundaries of traditional concert formats and embracing new technologies, TWS’s “RUSH ROAD” has redefined the standard for K-pop VR concerts, establishing itself as a trailblazer in the industry. With its innovative approach to performance, immersive stage effects, and global appeal, the concert has set a new precedent for virtual entertainment experiences and is poised to continue captivating audiences around the world.