Charli XCX Reveals Her Rock Reinvention to Vogue
Charli XCX, the music world’s ultimate grafter, burst into the global spotlight two years ago with her album “Brat,” captivating audiences worldwide and earning praise from both partygoers and politicians. Now, with a newlywed status, a flurry of movie offers, and a massive fan following, Charli XCX is ready to dive into a new chapter – a rock reinvention.
At Paris Fashion Week in October 2025, amidst the chaos of creative directors shuffling between fashion houses and the resurgence of military-style jackets, Charli XCX and her close collaborators, Alex “AG” Cook and Finn Keane, were in the midst of a whirlwind schedule. From front-row seats at Saint Laurent to shooting the brand’s latest campaign, they were also busy working on Charli’s eighth album, a companion to Emerald Fennell’s “Wuthering Heights.” Their creative process was fueled by the bustling energy of Paris, where they found inspiration in the vibrant atmosphere of the city.
One evening in February, Charli unveiled her new music at a studio in west London. Clad in a Saint Laurent leather jacket and sporting her trademark sunglasses, Charli exuded confidence as she played her latest tracks. With heavily processed guitars and her distinct voice, she declared a departure from the dance floor to embrace rock music. This new direction marked the end of the era defined by “Brat,” her iconic album that propelled her to stardom and cultural significance.
The evolution from underground icon to cultural force was evident in the layers of meaning embedded in “Brat.” Tracks like “I Think About It All the Time” and “365” showcased Charli’s vulnerability and hedonistic spirit, resonating with fans on a deep level. The success of “Brat” extended beyond the music industry, inspiring memes, dance crazes, and endorsements from political campaigns. Charli’s creative circle, which included names like Lorde and Ariana Grande, reflected the breadth of her influence.
Reflecting on the impact of “Brat,” Ann Demeulemeester creative director Stefano Gallici praised Charli’s ability to create a world that resonated with a diverse audience. Her husband, George Daniel, described the era as a fulfilling period of growth and self-discovery for Charli. However, the overwhelming exposure also led to a distorted public image, prompting Charli to explore themes of identity and fame in her debut film, “The Moment.”
As she works on her latest album, tentatively titled “xcx8,” Charli maintains a focused and sincere demeanor, a far cry from her enigmatic persona during the “Brat” era. She acknowledges the challenges of navigating newfound fame while staying true to her artistic vision. Embracing the ethos of living life to the fullest, Charli finds inspiration in the world around her, channeling her experiences into her music.
In the studio, Charli is a picture of determination and creativity, weaving together elements of rock music with her signature style. As she continues to shape the narrative of her music career, Charli XCX stands at the cusp of a new chapter, poised to redefine herself once again in the realm of music and culture.