John Allen strives to make a living by creating a meaningful modern rock song

Sitting down with Nestor at Pizza John’s in Essex, our longtime friend John Allen of Stone Horses delves into the band’s latest single, “Make A Living.” This track has gained traction on 16 US radio stations, marking a successful step for the band. Partnering with a radio promotion company and offering free shows, including one in Ocean City, Stone Horses are making waves in the music scene.

Looking ahead, the band has aspirations for a national tour and is actively seeking opportunities to perform at festivals and alongside renowned bands. Additionally, a special event is on the horizon – a reunion and tribute to late singer and guitarist Brian Jack slated for May 30th at Reckless Shepherd Brewery in Columbia.

Navigating the world of independent music promotion comes with challenges, as John discussed with Nestor. The conversation emphasized the importance of engaging fans through online platforms, such as streaming and playlist curation. Building and maintaining relationships in the industry while leveraging technology to enhance their digital footprint is crucial for Stone Horses’ continued success.

John and Nestor touch on Stone Horses’ regional touring strategy, which includes organizing free shows to captivate new audiences. The ultimate goal of becoming a national touring band drives their ambition, even as they grapple with securing recognition in a competitive landscape dominated by major record labels and agents.

“Make A Living” holds personal significance for John, reflecting on the economic struggles many face in today’s world. Collaborating with Mitch Allen, the songwriting process saw the duo craft a compelling chorus that resonates with listeners. Feedback from live performances and fan engagement on streaming services like Spotify play a pivotal role in shaping the band’s sound and direction.

Encouraging listeners to support Stone Horses by streaming, sharing, and following them on social media, John stresses the impact of consumer engagement on the band’s visibility. The power of collaboration and feedback in music creation cannot be understated, as artists like John and Mitch navigate the evolving landscape of the industry. With a dedication to their craft and a clear vision for the future, Stone Horses are poised to make a lasting impact in the world of rock music.