New Charli XCX Music Video Has Us Captivated

Charli XCX has certainly made a statement with her latest release, “Rock Music,” a track that has caused quite a stir among fans and critics alike. The music video, directed by Aidan Zamiri, showcases Charli in a whole new light, embracing the classic rock aesthetic with a modern twist.

The release of “Rock Music” came as a surprise to many, especially after reports surfaced that Charli was planning to pivot to rock music following the success of “Brat Summer.” However, in a recent behind-the-scenes video from the shoot, Charli clarified that she never explicitly stated that she was working on a rock album. Despite this, the lyrics of the new track suggest a departure from her usual sound, with lines like “I think the dance floor is dead, so now we’re making rock music.”

But is “Rock Music” really rock music? The answer is not so straightforward. While the song incorporates digitally manipulated guitars and crashing cymbals, giving it a rock-inspired edge, it also features glitchy elements that are characteristic of Charli’s signature hyperpop style. Produced by A.G. Cook and Finn Keane, the track was brought to life during their time in Paris, as documented in a series of black-and-white photos on Charli’s burner account, setting the tone for the gritty music video.

Speaking of the music video, Zamiri draws inspiration from the rock and grunge aesthetics of the 1990s, reminiscent of iconic music videos from bands like Pearl Jam and The Smashing Pumpkins. From smashing guitars to crowd-surfing in a mosh pit, Charli fully immerses herself in the anarchic spirit of rock, with scenes that capture the essence of the genre’s rebellious energy.

While Charli may not be committed to making a rock album, her foray into the genre with “Rock Music” has certainly piqued the interest of fans and critics alike. The song may not adhere to traditional rock conventions, but it offers a refreshing take on the genre, blending elements of hyperpop with gritty, distorted guitar riffs that defy categorization. In true Charli fashion, she has once again challenged expectations and pushed the boundaries of her artistry, proving that she is a force to be reckoned with in the world of music.