Rolling Stones Criticized for De-Aging Technology in New Video
The Rolling Stones have recently come under fire for utilizing cutting-edge technology to de-age themselves in their latest music video, sparking conversations about aging gracefully in the entertainment industry.
In their new music video for the single “In the Stars,” the iconic rock band, consisting of Mick Jagger, Keith Richards, and Ronnie Wood, appears digitally transformed to look decades younger. Directed by François Rousselet and produced using Deep Voodoo deepfake technology, the stylized video showcases AI-generated versions of the musicians reminiscent of their youthful selves from the 1970s.
While some fans applauded the visual experiment, others criticized the band for clinging to their youth rather than embracing their older age gracefully. The band was even dubbed “The Rolling Bones” by some online critics, who felt the video was a desperate attempt to recapture their youth.
According to a music industry insider, the video seemed unintentionally depressing as it showcased the Stones, known for their rebellious and authentic image, trying to airbrush decades off themselves like insecure influencers afraid of aging. Some fans suggested that they should embrace their status as older rock legends rather than trying to artificially recreate their youth through AI.
Despite facing backlash, the Rolling Stones have openly embraced advancements in artificial intelligence and digital production techniques. Keith Richards defended the use of AI in entertainment, stating that it can be used both as a tool and a toy, depending on how it is utilized.
Mick Jagger has also expressed enthusiasm for modern digital production tools, citing the current AI-driven world as a new era for creating music. Another source close to the production clarified that the band’s intention was not to deceive anyone but to visually connect with different eras of their career and celebrate their long-lasting legacy through modern technology.
The release of the controversial music video has sparked debates within the music industry on the ethics of using artificial intelligence to digitally manipulate performers. While some fear that AI may compromise authenticity, others see it as a natural progression in visual effects and creative exploration.
One entertainment insider highlighted the irony of the situation, noting that The Rolling Stones became iconic for their raw and authentic presence, even when portrayed as rough, dangerous, or exhausted. The use of AI to create flawless, youthful versions of the band members has disrupted their rugged, authentic image, challenging the mythology that helped solidify their status as rock legends.