Nike releases teaser video for JuJu Watkins’ upcoming LeBron NXXT Gen shoe before 2026-27 college basketball season
Nike has generated excitement for the upcoming sneaker collaboration between USC women’s basketball standout JuJu Watkins and LeBron James. The LeBron NXXT Gen by JuJu was teased on social media, building anticipation for its release this summer ahead of Watkins’ senior season in 2026-27.
Returning from a right ACL tear sustained during the 2025 NCAA Tournament, Watkins expressed her determination in a teaser video, emphasizing that despite her injury, she remains focused and dedicated to her craft. Watkins’ partnership with Nike dates back to her senior year of high school in 2022, and she secured a lucrative extension from the brand in 2024, setting a new standard in women’s basketball endorsement deals.
Marking a significant milestone, Watkins became the first athlete to co-create a shoe as part of the NXXT series, following 18 months of collaboration with Nike to design a new silhouette. Set to retail for $160, the upcoming sneaker reflects Watkins’ unique style and vision for the brand, further solidifying her influence in the world of basketball footwear.
After USC announced Watkins’ absence for the entire 2025-26 season due to her recovery, the star player is now poised to return to the court and make an impact in the upcoming campaign. Watkins’ remarkable sophomore season, where she achieved numerous milestones and accolades, including winning the Naismith Trophy, showcased her exceptional talent and leadership within the Trojans’ roster.
Looking ahead to the 2027 season, USC’s prospects for a successful title run have significantly improved with Watkins’ anticipated return. Head coach Lindsay Gottlieb shared that Watkins is expected to rejoin summer workouts in mid-June, gearing up for an impactful senior season with the Trojans. Following her collegiate career, Watkins is projected to enter the 2027 WNBA draft, where she is poised to lead a talented class of prospects, including Madison Booker from Texas and Hannah Hidalgo from Notre Dame.
In summary, JuJu Watkins’ upcoming sneaker collaboration with LeBron James represents a significant milestone in her career and highlights her enduring impact on the world of women’s basketball. As she prepares for her return to the court and looks ahead to her professional prospects, Watkins continues to demonstrate resilience, dedication, and a true passion for the game.