Sugar Shares New Single “Keep Looping,” Announces US Tour Dates
Sugar, the iconic alternative rock band that reunited in October 2025 after a thirty-year hiatus, has unveiled their latest single, “Keep Looping,” alongside the announcement of a series of US tour dates. The band, comprised of singer/guitarist Bob Mould, bassist David Barbe, and drummer Malcolm Travis, released their previous singles, “House of Dead Memories” and “Long Live Love”, to much acclaim. Their newest track, “Keep Looping,” is a spirited punk anthem that encapsulates the band’s signature sound and energy, showcasing their enduring musical prowess and relevance.
Despite only releasing two studio albums during their original tenure, Copper Blue in 1992 and File Under: Easy Listening in 1994, Sugar has left an indelible mark on the alternative rock scene. Fans and critics alike have welcomed the return of the band and eagerly anticipate what more they have in store. While the release of a new album remains uncertain, the unveiling of “Keep Looping” serves as a promising sign of more music to come from Sugar.
Following their successful European tour, Sugar is gearing up to kick off their US tour, commencing in Denver, CO on August 11 and concluding in Athens, GA on October 24. J. Robbins of Jawbox will accompany Sugar as the supporting act throughout the tour. Notably, a portion of the proceeds from each ticket sale will be donated to The Trevor Project, a prominent nonprofit organization dedicated to preventing suicide and providing crisis intervention services for LGBTQ+ youth. This partnership further underscores Sugar’s commitment to social advocacy and support for marginalized communities.
The announcement of the US tour dates comes as welcome news for fans across the country, providing an opportunity to experience Sugar’s electrifying performances and timeless music live. The band’s enduring legacy and influence within the alternative rock genre have solidified their status as music icons, with their return sparking renewed excitement and enthusiasm among both long-time supporters and new listeners. The upcoming tour promises to be a celebration of Sugar’s storied career and a testament to their enduring impact on the music industry.
In conclusion, Sugar’s latest single, “Keep Looping,” and the revelation of US tour dates mark a significant moment in the band’s resurgence, signaling a new chapter in their celebrated career. With a legacy that spans three decades, Sugar continues to captivate audiences with their distinctive sound and unwavering passion for music. The charitable partnership with The Trevor Project further underscores the band’s commitment to social causes and advocacy. As they prepare to embark on their US tour, Sugar remains a musical force to be reckoned with, inspiring fans and musicians alike with their timeless music and enduring spirit.