PUP releases intense new single “If This Is It” with thought-provoking music video
Today, PUP brings exciting treats for fans, releasing a new single titled If This Is It, and unveiling a music video for the beloved single Concrete. After their album Who Will Look After the Dogs? last year, the band continues to keep the momentum going with fresh content for their audience. The music video for Concrete was actually shot a year ago, but due to its extensive and intricate concept, it took quite a while to come to fruition.
The director, Sterling Larose, captured the band’s performance and meticulously broke it down into over 1000 frames. These frames were then sent to 13 different designers and animators who each put their creative touch on them, transforming them into magazine covers, tabloids, fake ads, and zines. Every step of this project was done manually with no AI assistance, emphasizing the dedication and craftsmanship of the collaborators. The final results were incredibly captivating, utilizing stop-motion techniques to bring the frames to life.
Lead vocalist Stefan Babcock shared insights into the video’s journey, expressing initial doubts when months went by without a completed project. However, after a year of anticipation, the video resurfaced and exceeded expectations. Despite the unusual decision to release a video for a one-year-old song, the band felt it was a worthwhile endeavor to bring Larose’s vision to life. Through countless hours of physical labor and unwavering patience, the artists crafted a visually stunning piece that showcases the band’s commitment to their art.
Looking ahead, PUP will be gracing the stage at Outbreak and 2000trees, making multiple appearances for their eager fans. As they continue to evolve and experiment with their music, PUP demonstrates a dedication to their craft that transcends the boundaries of traditional expectations. Through collaborations, creativity, and unwavering passion, the band consistently delivers exceptional content for their dedicated fanbase.
In conclusion, PUP’s latest releases and upcoming performances promise an exhilarating experience for fans old and new. Their commitment to artistic integrity and creativity shines through in every project they undertake. As they push boundaries and explore new horizons, PUP cements their status as one of the most innovative and exciting bands in the music industry today. Watch out for what they do next, as their journey is sure to continue captivating audiences around the world.