PUP releases new song “If This Is It” with stop-motion “Concrete” video
Toronto-based pop-punk band PUP is known for their high-energy performances and visually captivating music videos, and they do not disappoint with their latest releases. After a year since the release of their album “Who Will Look After The Dogs?”, the band has finally unveiled the music video for the album track “Concrete”, created by their regular collaborator Sterling Larose. Additionally, fans are treated to a new song titled “If This Is It”, which was recorded during the same sessions as the album.
The music video for “Concrete” is a kaleidoscopic stop-motion collage featuring fake magazine pages, evoking a sense of nostalgia for a time when physical objects were necessary to consume music media. The creative visual elements combined with the band’s raw, emotive sound create a compelling viewing experience that is sure to resonate with fans and newcomers alike.
The new track “If This Is It” showcases PUP’s signature blend of catchy melodies and exhilarating punk-rock instrumentation. While the title may evoke thoughts of a classic Huey Lewis & The News song, the band’s version is a high-octane musical journey that stays true to their distinctive style. Both “Concrete” and “If This Is It” serve as a testament to PUP’s undeniable talent and the dynamic range of their musical abilities.
“Who Will Look After The Dogs?” is available now on Rise Records, allowing listeners to experience the full sonic landscape created by PUP. With infectious hooks, introspective lyrics, and a visceral energy that permeates each track, the album solidifies the band’s place in the pop-punk scene and cements their reputation as one of the most exciting acts to emerge in recent years.
Overall, PUP continues to push the boundaries of their music and visuals, delivering a potent combination of raw emotion, infectious melodies, and punk-rock sensibilities. The band’s commitment to their craft and their ability to connect with audiences on a visceral level make them a standout presence in the contemporary music landscape. Whether through their electrifying live performances or their visually striking music videos, PUP remains a force to be reckoned with in the world of pop-punk.