Kelele’s New Avatar Review: Simultaneously Confusing and Passionate Thoughts

The artist behind new avatar beckons the listener to shed their old skin and embrace a transformative experience. While labeling her music as simply spiritual alternative R&B would be a disservice, there’s no denying that her ethereal vocals, reverberated vibratos, and shoegaze guitar riffs create a unique sonic atmosphere that feels otherworldly.

Drawing inspiration from her previous albums, new avatar captures the hazy moments of a night out, filled with confusing yet passionate contemplations. Unlike her earlier works like Take Me Apart and Raven, this latest release infuses a rock energy into her sound, harkening back to her indie rock roots from the 2010s. She collaborates with songwriter A.K. Paul on “outta time,” a track inspired by Prince that delves into the complexities of a failing relationship. Similarly, “the bridge,” featuring PinkPantheress, laments the struggle of two individuals unable to bridge their differences. The ambient drum and bass create a yearning for connection that remains out of reach, mirroring the misrepresentation and isolation faced by Black artists in the music industry.

As new avatar unfolds, it tells the story of a breakup, with the artist acknowledging her role in its demise. This theme of failed understanding resonates on a personal and universal level, reflecting the challenges of communication in a society that prioritizes individualism over community. Through a blend of R&B, jersey bounce, ambient, shoegaze, and post-rock sounds, Kelela guides listeners through the journey of separation and self-discovery.

The latter part of the album, marked by “retaliation lullaby,” transitions from melancholy to a raw, honest portrayal of jealousy and resentment. Tracks like “if we meet again” showcase the artist’s evolution from heartbreak to acceptance, as she seeks new connections while embracing the pain of loss. The chorus-backed conclusion is a powerful anthem of moving forward and refusing to give up on the infinite possibilities of human connection.

In new avatar, Kelela crafts a captivating narrative that explores the complexities of relationships, the pain of separation, and the resilience needed to find healing and growth. With its distinctive blend of genres and emotional depth, the album invites listeners to peel back their own layers and embark on a journey of self-discovery and transformation.