Yungblud releases new album IDOLS before North American tour starts August 23

British rocker Yungblud has launched his latest album, IDOLS, just in time for the kick-off of his upcoming North American tour on August 23. This album, his fourth studio release, is described as his most ambitious work to date and is the first part of a double album, with the release date for the second part yet to be announced. Yungblud, a 27-year-old artist, has seen tremendous success with his previous albums reaching number one in the UK, breaking into the Billboard top 100, and accumulating an impressive 6 billion streams worldwide.

The IDOLS album kicks off with a powerful piano ballad titled ‘Ghosts,’ showcasing one of Yungblud’s strongest vocal performances. In discussing the track, Yungblud reflects on mortality, inspired by walks along the River Thames and contemplating the fleeting nature of life. The album’s outro of ‘Ghosts’ is a highlight for the artist, drawing inspiration from opera and showcasing his creative vision.

To maintain authenticity and break away from mainstream songwriting norms, Yungblud recorded IDOLS just outside his hometown in the north of England. Working with producer Matt Schwartz, additional producer Bob Bradley, and guitarist Adam Warrington, the 12-track album offers a unique and original sound. The lead single ‘Hello Heaven, Hello,’ which premiered on BBC Radio 1, deviates from the traditional single format with its 9-minute duration, garnering widespread acclaim. ‘Lovesick Lullaby’ was praised by the BBC for its fusion of Liam Gallagher’s sneer with Beach Boys harmonies, capturing Yungblud’s distinctive style.

Yungblud’s latest single ‘Zombie’ features a collaboration with Academy Award-nominated actress Florence Pugh, delivering a heartfelt music video as a tribute to healthcare workers. This single showcases Yungblud’s growth as a songwriter, delving into deeper themes and emotions.

Exploring the concept of hero-worship, IDOLS delves into how individuals seek validation from external sources, neglecting their own experiences in the process. Yungblud emphasizes the importance of self-belief, self-reclamation, and self-evolution, urging listeners to embrace their individuality. The album is available in various formats, including digital, CD, and vinyl, each offering a unique listening experience.

Yungblud’s curated festival, Bludfest, returns this year at the Milton Keynes National Bowl, featuring a diverse lineup of global artists and rising stars. The artist’s North American tour, starting on August 23 in Los Angeles, promises an electrifying live experience with support from Sawyer Hill.

Yungblud’s genre-blending music and boundary-pushing lyrics have positioned him as a key voice of his generation, earning accolades such as the MTV EMA for Best Alternative and the O2 Silver Clef Award for Best Live Act. With his captivating stage presence and commitment to authenticity, Yungblud continues to inspire fans worldwide with his messages of acceptance and individuality.