Kelela discusses boundaries, collaboration, and new album ‘New Avatar’
Kelela’s latest album, New Avatar, marks a significant shift in her musical style. Known for her sultry R&B vocals and experimental electronic production, Kelela surprised fans with her lead single, “idea 1,” featuring a guitar-forward sound and distinct visuals. This new direction feels less like a departure and more like a return to her indie-rock roots. Before gaining recognition for albums like Cut 4 Me and Take Me Apart, Kelela started in an indie band called Dizzy Spells, signaling a full-circle moment with the release of New Avatar.
Interestingly, one of the tracks on New Avatar, “outta time,” was co-written with longtime collaborator A.K. Paul over a decade ago. Originally intended for Take Me Apart, the song was shelved due to creative differences with a producer. Kelela’s decision to include it on New Avatar speaks to her patience and the importance of timing in her artistic process. The song’s relevance and resonance have only deepened with time, highlighting the evolution of both Kelela as an artist and the music industry’s changing landscape.
In discussing the themes of her new album, Kekelela explains that New Avatar, much like Raven, focuses on setting boundaries. It’s about asserting oneself with unwavering conviction, declaring, “Listen. I’m not gonna play anymore. I’m not enticing you into this, okay?” This unapologetic stance permeates the album, reflecting Kelela’s growth and maturity as an artist.
Collaboration is a central element of New Avatar, with Kelela partnering with artists like Fousheé and PinkPantheress. These collaborations are carefully curated, with Kelela selecting artists whose vision and taste align with hers. The seamless integration of diverse talents adds layers of depth and dimension to the album, creating a rich tapestry of sound and storytelling.
In terms of inspiration, Kelela revisited music from her formative years while preparing for New Avatar. Her playlist “White Bag” served as a sonic blueprint, channeling a specific mood and energy that informed the album’s sonic landscape. It’s a reflection of her personal journey and artistic exploration, drawing on a diverse array of influences to create a cohesive and compelling body of work.
Fashion plays a significant role in Kelela’s artistic expression, with each outfit serving as a visual extension of her music. Working with creative director Yasser Abubeker, Kelela sought to ground her aesthetic in the everyday experience of living in New York City. From casual coffee shop runs to high-energy performances, Kelela’s fashion choices reflect the multifaceted nature of her identity and creative vision.
Looking back on past collaborations with designers like Maximillian Davis, Kelela praises their ability to capture her essence and create garments that make her feel empowered and comfortable. The interplay between fashion and music is an integral part of Kelela’s artistry, bridging the gap between sound and style to create a cohesive and immersive experience for her audience.